The first thing I focused on for this assignment was the logo. I wanted the logo to be instantly recognizable and to sum up how dark and iconic Hamlet is. I originally wanted to showcase how unique the Nashville Archive's performance was by using the statement piece of Hamlet's madness as the background of the logo, but eventually decided against it as it was too difficult to photoshop and made the logo look messy. Instead, I used the iconic image of a skull for the background but added a twist to it. I used an image of a skull made of stone, photoshopped to be darker, so it would look similar to the unique mass. I then wrote Hamlet in an ancient looking font with dark, ruby red coloring. This gives the play a dark, intriguing tone to the audience. The skull, besides representing Hamlet's mask of madness, also represents the death to come in the show, both from ghosts and murder. I chose the ruby coloring to represent blood and to highlight the jeweled color scheme the costumer for the show was going for. For the actual site, I chose a red coloring to draw the audience's eye, and keep the dark theme going. Along with this, on every page I outlined the top with dying flowers. I did this because I was reminded on our guests telling us that the dead flowers were such an iconic symbol of Ophelia and I wanted to illustrate that somehow. Plus, it adds a sense of foreboding to the site as a whole. Since our site while generally be used by people who either know a lot about Shakespeare and those who know nothing at all, I was very specific with the pages on the site. I thought a small summary of the plot was a must as Hamlet itself is confusing and this production's unique features should be explained as well. I then had a section for the Director, I think the Director's interview speaks for itself, so I thought that page should just be the video. Next, I had the Cast and Characters page. I thought we should have photos of the actors along side an explanation of the actor's and the complex characters they play. The last page I thought we should have was Costuming. I think we should have the costumer interview on this page above photos of photoshopped images of the costumes to showcase the costumes themselves instead of the actors. The reason my site idea should be chosen is because it highlight's Hamlet's uniqueness as a show, its intriguing darkness, it is user friendly, and helps explain the show in full.
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